WILLIAM GRANT & SONS
‍F1 HOSPITALITY SUITES ACTIVATION

William Grant & Sons took over several spots along F1 Hospital Suites and activated 3 brands; Hendrick’s Gin, Monkey Shoulder and Glenfidich.

Fabrik had the opportunity to run point on both creative conceptualisation, production and operations.

Hendrick’s Gin: For this activation, we focused on the theme ‘Refreshing’. Once consumers get their drinks from the bar, they would be directed to the Horticulturist Hothouse where they would be greeted by the Hendrick’s Botanist. The Hothouse features a full size edible herb garden where you will receive the best herb recommendation for your drink. After you’ve been ‘garnished’, head over to our refreshingly curious Swing or get your live portrait taken at the curious caricaturist corner.

Monkey Shoulder: Playful, Bold, and Fun were the top 3 characteristics of Monkey. As such we engaged a Roving Caricature Artist as well as A Roving Magician to engage consumers either lounging around the Monkey Shoulder bar or queueing for their drinks. The goal of the activation? #MakeitMonkey

Glenfiddich: Located at Turn 23, we produced fully functional and modular bar counters with a glorifier display backdrop.

Successful and meaning brand activation with high visibility and touch point throughout various locations.

Creative, Production and Event Management: Fabrik