HEINEKEN® SILVER
ZOUKOUT 2023 ACTIVATION
(for Heineken Singapore)
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As ZoukOut Singapore's official partner, Heineken Silver brings "smooooth" to another level with a Smooth Slidin' structure in the middle of the festival.
Fabrik conceptualised and produced Smooth Slidin & The Heineken Silver VIP lounge. Smooth Slidin’ starts with a welcoming midst, refreshing from head to toe. Heading up the spiral stairs and Slide down with your best pose. Waiting for you at the end of the slide is a photo booth where you’ll receive a digital copy airdropped to you.
It doesn't end there, to keep you smooooth and cool, Heineken Silver created customised LED Message Fans to accompany party goers, keeping them cool and fresh all the way to first light.
The activation garnered eyeballs from over 30,000 guests, with more than thousand photos taken from our photobooth and over a thousand merch redeemed.
Creative, Production and Event Management: Fabrik