HEINEKEN® SILVER
‍PRESENTS SMOOOOTH WAREHOUSE PARTY

Singapore unveils the new Heineken Silver by throwing the most talked about party of the year - Heineken Silver Smoooooth Warehouse Party. We turn Pasir Panjang Power Station into a gathering of the unexpected for Millennials and Gen Zs alike.

Fabrik had the opportunity to produce and run the entire activation. The brief revolved around a new product launch targeted to Gen Z we conceptualised.

With that in mind, we curated an experience that showcased a one-of-a-kind, immersive audio-visual show by collaborating with Artist, Linterloth. We couldn’t have a party without music! We curated and engaged international DJs, including Flight Facilities, Palms Trax and Floyd Lavine, with the edition of our local favourites, Ice Cream Sundays.

3000 attendees
1000 social media mentions
Over 28 million PR impressions

Production, Programming & Event Management: Fabrik
Marketing Agency: Red Star
Creative Agency: The Teeth
PR: AKA