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GOOD MEAT
GROUND BREAKING EVENT

(for Eat Just Singapore)

OVERVIEW

Breaking ground in a new cool for GOOD Meat's $61 million R&D and production facility - the largest cultivated meat facility in Singapore.

OUR ROLE

We kept the classy tradition of breaking ground and play up the sophisticated modernity to highlight the innovative brand and facility.

We manage the event production to on-site coordination, with specific press activities and captures in mind. The event was attended by distinguished guests, Minister for Sustainability and the Environment Grace Fu, CEO Josh Tetrick and Singapore Food Agency chairman Lim Chuan Poh and other Singapore officials.

THE RESULTS

A Singapore-First Milestone an impactful launch event with high media attendance.

PARTNERS

Production, Programming & Event Management: Fabrik
Creative Agency: Awethentic
PR Agency: Upcycle Communication
Audio, Visual, Lighting: Creative Technologies