HENDRICK'S GIN CHRISTMAS WONDERLAND ACTIVATION
(for William Grant & Sons Singapore)
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A returning partner of Christmas Wonderland, Hendrick’s Gin came back with its iconic Hot Air Balloon, showcasing both classic and festive cocktails with eye-catching photo opportunities to put a little hendrick’s in everyone’s holiday.
Nestled in the middle of the dreamy landscape of Garden's by the Bay is the iconic Hendrick's Hot Air Balloon; custom fabricated by us, with a fully functioning bar where the most delightful classic and festive cocktails are served. Even the Christmas tree has its own spin - a custom 4m tall "tree" made with 6L Hendrick's Gin Bottles.
In 2021 & 2022, We produced and fabricated all activation touchpoints, including the coordination of the various stakeholders. For that truly spectacular Christmas ambience, we were also responsible for the overall lighting and a layout plan.
The activation was one of the highlight installations of the festival with thousands of visitors snapping photos and trying out the festival cocktails.
Production and Event Management: Fabrik
Creative Agency: Teeth
Bar Experience Agency: Concocted Affairs