HEINEKEN® SILVER
‍ SMOOOOTH PIT STOP ORCHARD

As Formula One's official beer partner since 2016, Heineken is proud to once again be involved in the Singapore Grand Prix 2022 with activation on and off track in the following areas.

The off-track experience, “The Smooooth Pit Stop” located along Orchard Road, featured double-story containers with Live DJs, a Heineken Silver Sampling Booth and a Reaction Game.

We had the opportunity to consult in the creative idea, fabricate a fully decked out 40ft containers, produce, operate, floor manage and programme the activation. This also includes curation and engagement of live DJs and procurement of the Batak game from Japan. This is an F1 industry-standard equipment to test reaction and improve the agility of F1 drivers. When the consumers interact with the game during the activation, they get to walk away with a sample of Heineken Silver.

7000 footfall in 10 days
5200 Heineken Silver cans given out to consumers

Production, Programming & Event Management: Fabrik
Creative Agency: The Teeth