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Guinness
the great grill out

(for Guinness Singapore)

OVERVIEW

Making a comeback after 2 years, we "Turn Up The Heat" for The Guinness Great Grill Out 2022 for an ultimate gastronomic feast at Gillman Barracks.

Our Role

We created three main experiences in the 2-day festival - one for the lay food lover, one for the true gastronomer and another for the aspiring cooks.

Food lovers of all kinds find themselves sinking their teeth on some of the best dishes in Singapore as we partnered with Meat Smith/Burnt Ends, Sidecar Sausages, Man Man, Japanese Unagi, Two Men Bagel House, S’Mao BBQ and Blue Smoke.

For the true gastronomer, we worked with Andrew Walsh creating an exclusive pop-up restaurant with a carefully assembled culinary menu. By 8pm, Andrew Walsh's pop-up restaurant transformed into celebrative space with live DJs such as Stephen Day, James Selve amd Aurora.

The aspiring cooks have the opportunity to attend masterclasses conducted by renowned chefs Dave Pynt, Andrew Walsh, Bjorn Shen and Desmond Tan.

The festival is also graced by live bands we engaged like Irish & English Cover Bands such as Gain Ainm, Craic Horse, The Countdown Band, Ruckus and The Mad Trio.

We managed the entire production of the festival from programming, on-ground operation, vendor curation, stage management and F&B coordination.

THE RESULTS

5500 attendees
Sold more than 8000 pints of Guinness
High traction on Social Media platforms

PARTNERS

Production, Programming & Event Management: Fabrik
Creative Agency: The Teeth