HEINEKEN® SILVER
‍ SMOOOOTH PIT STOP AT F1 WATERSIDE

Heineken brought "The Smooooth Pit Stop" on-track at Waterside to kick-off the Singapore Grand Prix 2022 season as Formula One's Officical Beer Partner.

It's a dedicated area for consumers to enjoy the F1 experience in true Heineken style.

The Heineken Silver Smooooth Pit Spot at Waterside was an activation area that was not only hard to miss, but certainly not one to miss as well. With its iconic green and back to back programming that kept the place lively, the activation garnered high traffic both on social platforms and onsite-traffic.

The 3-day activation features various touchpoints that includes Heineken Silver infinity bar counters; housed under a huge tentage area, a customised mirror & LED DJ booth, seating area and a Glitter painting area where professionals help adorn consumers with that additional spark of Silver for F1.

We managed the event from start to end where the primary challenge resided in the space planning due to the unique shape and layout of the space and the consumer journey that was intended.

The Heineken Silver Smooooth Pit Spot at Waterside was an activation area that was not only hard to miss, but certainly not one to miss as well.  With its iconic green and back to back programming that kept the place lively, the activation garnered high traffic both on social platforms and onsite-traffic.

Production, Programming & Event Management: Fabrik
Marketing Agency: Red Star
Creative Agency: The Teeth
PR: AKA